The Return: Shadow Souls Chapter 34

I don't think about those things, Elena answered in the same way Damon had spoken and for the same reason. I don't think because if I do I'll go insane. But if I go insane, what good will I be to Stefan? I couldn't help him. Instead I block it all out with walls of iron and I keep it away at any cost. â€Å"And you can manage that?† Damon asked, his voice shaking slightly. â€Å"I can – because I have to. Remember in the beginning when we were arguing about the ropes around our wrists? Meredith and Bonnie had doubts. But they knew that I would wear handcuffs and crawl after you if that was what it took.† Elena turned to look at Damon in the crimson darkness and added, â€Å"And you've given yourself away, time after time, you know.† She slipped arms around him to touch his healed back, so that he would have no doubt about what she meant. â€Å"That was for you,† Damon said harshly. â€Å"Not really,† Elena replied. â€Å"Think about it. If you hadn't agreed to the Discipline, we might have run out of town, but we could never have helped Stefan after that. When you get down to it, everything, all you've done, you've done for Stefan.† â€Å"When you get down to it, I was the one who put Stefan here in the first place,† Damon said tiredly. â€Å"I figure we're just about even now.† â€Å"How many times, Damon? You were possessed when you let Shinichi talk you into it,† Elena said, feeling exhausted herself. â€Å"Maybe you need to be possessed again – just a little – so you remember how it feels.† Every cell in Damon's body seemed to flinch away from this idea. But aloud he just said, â€Å"There's something that everyone has missed, you know. About the archetypal story of how two brothers killed each other simultaneously, and became vampires because they'd dallied with the same girl.† â€Å"What?† Elena said sharply, shocked out of her tiredness. â€Å"Damon, what do you mean?† â€Å"What I said. There's something you've all missed. Ha. Maybe even Stefan has missed it. The story gets told and retold, but nobody catches it.† Damon had turned his face away. Elena moved closer to him, just a bit, so he could smell her perfume, which was attar of roses that night. â€Å"Damon, tell me. Tell me, please!† Damon started to turn toward her – And it was at that moment that the liftmen stopped. Elena had only a second to wipe her face, and the curtains were being drawn. Meredith had told them all the myth about Bloddeuwedd, which she'd got from a story-telling globe. All about how Bloddeuwedd had been made out of flowers and brought to life by the gods, and how she had betrayed her husband to his death, and how, in punishment, she had been doomed to spend each night from midnight to dawn as an owl. And, apparently, there was something the myths didn't mention. The fact that she had been doomed to live here, banished from the Celestial Court into the deep red twilight of the Dark Dimension. All things considered, it was logical that her parties started at six in the evening. Elena found that her mind was jumping from subject to subject. She accepted a goblet of Black Magic from a slave as her eyes wandered. Every woman and most of the men at the party were wearing clever attire that changed color in the sun. Elena felt quite modest – after all, everything out of doors seemed to be pink or scarlet or wine-colored. Downing her goblet of Magic, Elena was slightly surprised to find herself going into automatic party-mode behavior, greeting people she'd met earlier in the week with cheek kisses and hugs as if she'd known them for years. Meanwhile she and Damon worked their way toward the mansion, sometimes with, sometimes against the tide of constantly moving people. They made it up one steep set of white (pink) marble stairs, which sported on either side banks of glorious blue (violet) delphiniums and pink (scarlet) wild roses. Elena stopped here, for two reasons. One was to get a new goblet of Black Magic. The first had already given her a pleasant glow – although of course everything was constantly glowing here. She was hoping that the second cup would help her forget everything that Damon had brought up in the litter except the key – and help her remember what she'd been fretting over originally, before her thoughts had been hijacked by Bonnie and Meredith's talk. â€Å"I expect the best way is just to ask someone,† she told Damon, who was suddenly and silently at her elbow. â€Å"Ask what?† Elena leaned a little toward the slave who'd just supplied her with a fresh goblet. â€Å"May I ask – where is Lady Bloddeuwedd's main ballroom?† The liveried slave looked surprised. Then, with his head, he made a gesture all around. â€Å"This plaza – below the canopy – has gained the name the Great Ballroom,† he said, bowing over his tray. Elena stared at him. Then she stared around her. Under a giant canopy – it looked semipermanent to her and was hung all around with pretty lanterns in shades that were enhanced by the sun – the smooth grass lawn stretched away for hundreds of yards on all sides. It is bigger than a football field. â€Å"What I'd like to know,† Bonnie was asking a fellow guest, a woman who had clearly been to many of Bloddeuwedd's affairs and knew her way around the mansion, â€Å"is this: which room is the main ballroom?† â€Å"Oh, my deah, it depends on what you mean,† the guest replied cheerfully. â€Å"Theah's the Great Ballroom out of doors – you must have seen it while climbing – the big pavilion? And then theah's the White Ballroom inside. That's lit with candelabras and has the curtains drawn all round. Sometimes it's called the Waltz Room, since all that is played in there is waltzes.† But Bonnie was still caught in horror a few sentences back. â€Å"There's a ballroom outside?† she said shakily, hoping that somehow she hadn't heard right. â€Å"That's it, deah, you can see through that wall theah.† The woman was telling the truth. You could see through the wall, because the walls were all of glass, one beyond another, allowing Bonnie to see what seemed to be an illusion done with mirrors: lighted room after lighted room, all filled with people. Only the last room on the bottom floor seemed to be made out of something solid. That must be the White Ballroom. But through the opposite wall, where the guest was pointing – oh, yes. There was a canopy top. She remembered vaguely passing it. The other thing she remembered was†¦ â€Å"They dance on the grass? That – enormous field of grass?† â€Å"Of course. It's all especially cut and rolled smooth. You won't trip over a weed or hummock of ground. Are you sure you're feeling quite well? You look rathah pale. Well† – the guest laughed – â€Å"as pale as anyone can look in this light.† â€Å"I'm fine,† Bonnie said dazedly. â€Å"I'm just†¦fine.† The two parties met later and told each other of the horrors that they had unearthed. Damon and Elena had discovered that the ground of the outdoor ballroom was almost as hard as rock – anything that had been buried there before the ground was rolled smooth by heavy rollers would now be packed down in something like cement. The only place that anyone could dig there was around the perimeter. â€Å"We should have brought a diviner,† Damon said. â€Å"You know, someone who uses a forked stick or a pendulum or a bit of a missing person's clothing to home in on the correct area.† â€Å"You're right,† Meredith said, her tone clearly adding for once. â€Å"Why didn't we bring a diviner?† â€Å"Because I don't know of any,† Damon said, with his sweetest, most ferocious barracuda smile. Bonnie and Meredith had found that the inside ballroom's flooring was rock – very beautiful white marble. There were dozens of floral arrangements in the room, but all that Bonnie had stuck her small hand into (as unobtrusively as possible) were simply cut flowers in a vase of water. No soil, nothing that could justify using the term â€Å"buried in.† â€Å"And besides, why would Shinichi and Misao put the key in water they knew would be thrown out in a few days?† Bonnie asked, frowning, while Meredith added, â€Å"And how do you find a loose floorboard in marble? So we can't see how it could be buried there. By the way, I checked – and the White Ballroom has been here for years, so there's no chance that they dumped it under the building stones, either.† Elena, by now drinking her third goblet of Black Magic, said, â€Å"All right. The way we look at this is: one room scratched off the list. Now, we've already got half of the key – look how easy that was – â€Å" â€Å"Maybe that was just to tease us,† Damon said, raising an eyebrow. â€Å"To get our hopes up, before dashing them completely†¦here.† â€Å"That can't be,† Elena said desperately, glaring at him. â€Å"We've come so far – farther than Misao ever imagined we would. We can find it. We will find it.† â€Å"All right,† Damon said, suddenly deadly serious. â€Å"If we have to pretend to be staff and use pickaxes on that soil outdoors, we'll do it. But first, let's go through the entire house inside. That seemed to work well last time.† â€Å"All right,† Meredith said, for once looking straight at him and without disapproval. â€Å"Bonnie and I will take the upstairs floors and you can take the downstairs ones – maybe you can make something of that White Waltz Ballroom.† â€Å"All right.† They set to work. Elena wished that she could calm down. Despite most of three goblets of Black Magic oscillating inside her – or perhaps because of them – she was seeing certain things in new lights. But she must keep her mind on the quest – and only on the quest. She would do anything – anything – she told herself, to get the key. Anything for Stefan. The White Ballroom smelled of flowers and was garlanded with large, opulent blooms in the midst of abundant greenery. Standing arrangements were placed to shield an area around a fountain into an intimate nook where couples could sit. And, although there was no visible orchestra, music poured into the ballroom, demanding a response from Elena's susceptible body. â€Å"I don't suppose you know how to waltz,† Damon said suddenly, and Elena realized that she had been swaying in time to the beat, eyes closed. â€Å"Of course I do,† Elena answered, a little offended. â€Å"We all of us went to Ms. Hopewell's classes. That was the equivalent of charm school in Fell's Church,† she added, seeing the funny side of it and laughing at herself. â€Å"But Ms. Hopewell did love to dance, and she taught us every dance and movement she thought was graceful. That was when I was about eleven.† â€Å"I suppose it would be absurd for me to ask you to dance with me,† Damon said. Elena looked at him with what she knew were large and puzzled eyes. Despite the low-cut scarlet dress, she didn't feel like an irresistible siren tonight. She was too wrought up to feel the magic woven in the cloth, magic which she now realized was telling her she was a dancing flame, a fire elemental. She supposed that Meredith must feel like a quiet stream, flowing swiftly and steadily to her destination, but sparkling and glinting all the way. And Bonnie – Bonnie, of course was a sprite of the air, meant to dance as lightly as a feather in that opalescent dress, barely subject to gravity. But abruptly Elena remembered certain glances of admiration she had seen directed toward herself. And now suddenly Damon was vulnerable? Yet he didn't imagine she would dance with him? â€Å"Of course I would love to dance,† she said, realizing with a slight shock that she hadn't noticed before, that Damon was in flawless white tie. Of course, it was on the one night when it might hinder them, but it made him look like a prince of the blood. Her lips quirked slightly at the title. Of the blood†¦oh, yes. â€Å"Are you sure you know how to waltz?† she asked him. â€Å"A good question. I took it up in 1885 because it was known to be riotous and indecent. But it depends on whether you are speaking of the peasant waltz, the Viennese Waltz, the Hesitation Waltz, or – â€Å" â€Å"Oh, come on, or we'll miss another dance.† Elena grabbed his hand, feeling tiny sparks as if she'd stroked a cat's fur the wrong way, and pulled him into the swaying crowd. Another waltz began. Music flooded into the room and lifted Elena almost off her feet as the small hairs on the back of her neck stood up. Her body tingled all over as if she had drunk some sort of celestial elixir. It was her favorite waltz since childhood: the one she'd been brought up on. Tchaichovsky's Sleeping Beauty waltz. But some child part of her mind could never help but pairing the sweet sweeping notes that came after the thundering, electrifying beginning together with the words from the Disney movie version: I know you; I danced with you once upon a dream†¦. As always, they brought tears to her eyes; they made her heart sing and her feet want to fly rather than dance. Her dress was backless. Damon's warm hand was on her bare skin there. I know, something whispered to her, why they called this dance riotous and indecent. And now, certainly, Elena felt like a flame. We were meant to be this way. She couldn't remember if it was an old quote of Damon's or something new he was just barely whispering to her mind now. Like two flames that join and merge into one. You're good, Damon told her, and this time she knew that it was him speaking and that it was in the present. You don't need to patronize me. I'm too happy already! Elena laughed back. Damon was an expert, and not just at the precision of the steps. He danced the waltz as if it were still riotous and indecent. He had a firm lead, which of course Elena's human strength could not break. But he could interpret little signals of her own, about what she wanted and he obliged her, as if they were ice dancing, as if at any moment they might twirl and leap. Elena's stomach was slowly melting and taking her other internal organs with it. And it never once occurred to her to think what her high school friends and rivals and enemies would have thought of her melting over classical music. She was free of petty spite, petty shame over differences. She was through with labeling. She wished that she could go back to show everyone that she'd never meant it in the first place. The waltz was over all too soon and Elena wanted to push the Replay button and do it from the beginning again. There was a moment just when the music stopped where she and Damon were looking at each other, with equal exaltation and yearning and – And then Damon bowed over her hand. â€Å"There is more to the waltz than just moving your feet,† he said, not looking up at her. â€Å"There is a swaying grace that can be put into the movements, a leaping flame of joy and oneness – with the music, with a partner. Those are not matters of expertise. Thank you very much for giving me the pleasure.† Elena laughed because she wanted to cry. She never wanted to stop dancing. She wanted to tango with Damon – a real tango, the kind you were supposed to have to get married after. But there was another mission†¦a necessary mission that had to be completed. And, as she turned, there were a whole crowd of other things in front of her. Men, demons, vampires, beastlike creatures. All of them wanted a dance. Damon's tuxedoed back was walking away from her. Damon! He paused but did not turn back. Yes? Help me! We need to find the other half of the key! It seemed to take him a moment to assess the situation, but then he understood. He came back to her, and taking her by the hand said in a clear, ringing voice, â€Å"This girl is my†¦personal assistant. I do not desire that she dance with anyone other than myself.† There was a restless murmuring at this. The kind of slaves that got taken to balls of this sort were not usually the kind that were forbidden to interact with strangers. But just then there was a sort of flurry at the side of the room, eventually pressing toward the opposite side where Damon and Elena were. â€Å"What is it?† Elena asked, the dance and the key both forgotten. â€Å"Who is it, I'd ask, rather,† Damon replied. â€Å"And I'd answer: our hostess, Lady Bloddeuwedd herself.† Elena found herself crowding behind other people to get a glimpse of this most extraordinary creature. But when she actually saw the girl standing alone in the doorway to the ballroom, she gasped. She was made out of flowers†¦ Elena remembered. What would a girl made out of flowers look like? She would have skin like the faintest blush of pink on an apple blossom, Elena thought, staring unashamedly. Her cheeks would be slightly deeper pink, like a dawn-colored rose. Her eyes, enormous in her delicate, perfect face, would be the color of larkspur, with heavy feathery black lashes that would make them droop half-shut, as if she walked always half in a dream. And she would have yellow hair as pale as primroses, falling down almost to the floor, wound in braids that were themselves incorporated into thicker braids until the whole mass was brought together just above her delicate ankles. Her lips would be as red as poppies, half-open and inviting. And she would give off a scent that was like a bouquet of all the first blossoms of spring. She would walk as if swaying in the breeze. Elena could only remember standing, gazing after this vision like the dozens of other guests around her. Just one more second to drink in such loveliness, her mind begged. â€Å"But what was she wearing?† Elena heard herself say aloud. She could not remember either a stunning dress or a glimpse of lustrous apple-blossom skin through the many braids. â€Å"Some sort of gown. It was made out of what else? Flowers,† Damon put in wryly. â€Å"She was wearing a dress made of every kind of flower I've ever seen. I don't understand how they stayed put – maybe they were silk and sewn together.† He was the only one who didn't seem dazzled by this vision. â€Å"I wonder if she would talk to us – just a few words,† Elena said. She was longing to hear the delicate, magical girl's voice. â€Å"I doubt it,† a man in the crowd answered her. â€Å"She doesn't talk much – at least until midnight. Say! It's you! How're you feeling?† â€Å"Very well, thank you,† Elena replied politely, and then quickly stepped back. She recognized the speaker as one of the young men who had forced their cards on Damon at the end of the Godfather's ceremony, the night of her Discipline. Now she just wanted to get away unobtrusively. But there were too many of the men, and it was clear that they were not about to let her and Damon go. â€Å"This is the girl I told you about. She goes into a trance and no matter how she's marked; she doesn't feel a thing – â€Å" † – blood running down her sides like water and she never flinched – â€Å" â€Å"They're a professional act. They go on the road†¦.† Elena was just about to say, coolly, that Bloddeuwedd had strictly forbidden this kind of barbarism at her party, when she heard one of the young vampires saying, â€Å"Don't you know, I was the one who persuaded Lady Bloddeuwedd to ask you to this get-together. I told her about your act and she was most interested to see it.† Well, scratch one excuse, Elena thought. But at least be nice to these young men. They might be helpful somehow later. â€Å"I'm afraid I can't do it tonight,† she said, quietly, so that they would be quiet themselves. â€Å"I'll apologize to Lady Bloddeuwedd directly, of course. But it just isn't possible.† â€Å"Yes, it is.† Damon's voice, just behind her, astounded her. â€Å"It's quite possible – given that someone finds my amulet.† Damon! What are you saying? Hush! What I have to. â€Å"Unfortunately, about three and a half weeks ago I lost a very important amulet. It looks like this.† He brought out the half of the fox key and let them all take a good look at it. â€Å"Is that what you used to do the trick?† someone asked, but Damon was far too clever for that. â€Å"No, many people saw me do the act just a week or so ago without it. This is a personal amulet, but with part of it missing, I simply don't feel like doing magic.† â€Å"It looks like a little fox. You're not a kitsune?† someone – too clever for their own good, Elena thought – asked next. â€Å"It may look like that to you. It's actually an arrow. An arrow with two green stones at the arrowhead. It's a – masculine charm.† A female voice somewhere in the crowd said: â€Å"I shouldn't think you need any more masculine charm than you have right now!† and there was laughter.

How to Reduce Poverty Through Education Essay

There is no strict consensus on a standard definition of poverty that applies to all countries. Some define poverty through the inequality of income distribution, and some through the miserable human conditions associated with it. Irrespective of such differences, poverty is widespread and acute by all standards in sub-Saharan Africa, where gross domestic product (GDP) is below $1,500 per capita purchasing power parity, where more than 40 per cent of their people live on less than $1 a day, and poor health and schooling hold back productivity. According to the 2009 Human Development Report, sub-Saharan Africa’s Human Development Index, which measures development by combining indicators of life expectancy, educational attainment, and income lies in the range of 0.45–0.55, compared to 0.7 and above in other regions of the world. Poverty in sub-Saharan Africa will continue to rise unless the benefits of economic development reach the people. Some sub-Saharan countries have therefore formulated development visions and strategies, identifying respective sources of growth. Tanzania case study The Tanzania Development Vision 2025, for example, aims at transforming a low productivity agricultural economy into a semi-industrialized one through medium-term frameworks, the latest being the National Strategy for Growth and Reduction of Poverty (NSGRP). A review of NSGRP implementation, documented in Tanzania’s Poverty and Human Development Report 2009, attributed the falling GDP—from 7.8 per cent in 2004 to 6.7 per cent in 2006—to the prolonged drought during 2005/06. A further fall to 5 per cent was projected by 2009 due to the global financial crisis. While the proportion of households living below the poverty line reduced slightly from 35.7 per cent in 2000 to 33.6 per cent in 2007, the actual number of poor Tanzanians is increasing because the population is growing at a faster rate. The 2009 HDR showed a similar trend whereby the Human Development Index in Tanzania shot up from 0.436 to 0.53 between 1990 and 2007, and in the same year the GDP reached $1,208 per capita purchasing power parity. Again, the improvements, though commendable, are still modest when compared with the goal of NSGRP and Millennium Development Goal 1 to reduce by 50 per cent the number of people whose income is less than $1 a day by 2010 and 2015. More deliberate efforts are therefore required to redress the situation, with more emphasis placed particularly on education, as most poverty-reduction interventions depend on the availability of human capital for spearheading them. The envisaged economic growth depends on the quantity and quality of inputs, including land, natural resources, labour, and technology. Quality of inputs to a great extent relies on embodied knowledge and skills, which are the basis for innovation, technology development and transfer, and increased productivity and competitiveness. A quick assessment in June 2010 of education statistics in Tanzania indicated that primary school enrolment increased by 5.8 per cent, from 7,959,884 pupils in 2006 to 8,419,305 in 2010. The Gross Enrolment Ratio (GER) was 106.4 per cent. The transition rate from primary to secondary schools, however, decreased by 6.6 per cent from 49.3 per cent in 2005 to 43.9 per cent in 2009. On an annual average, out of 789,739 pupils who completed primary education, only 418,864 continued on to secondary education, notwithstanding the expansion of secondary school enrolment, from 675,672 students in 2006 to 1,638,699 in 2010, a GER increase from 14.8 to 34.0 percent. Moreover, the observed expansion in secondary school education mainly took place from grades one through four, where the number increased from 630,245 in 2006 to 1,566,685 students in 2010. As such, out of 141,527 students who on an annual average completed ordinary secondary education, only 36,014 proceeded to advanced secondary education. Some improvements have also been recorded at the tertiary level. While enrolment in universities was 37,667 students in 2004/05, there were 118,951 in 2009/10. Adding to this number the students in non-university tertiary institutions totalled 50,173 in 2009/10 and the overall tertiary enrolment reached 169,124 students, providing a GER of 5.3 percent, which is very low. The observed transition rates imply that, on average, 370,875 primary school children terminate their education journey every year at 13 to 14 years of age in Tanzania. The†¨17- to 19-year-old secondary school graduates, unable to obtain opportunities for further education, worsen the situation and the  overall negative impact on economic growth is very apparent, unless there are other opportunities to develop and empower the secondary school graduates. Vocational education and training could be one such opportunity, but the total current enrolment in vocational education in Tanzania is about 117,000 trainees, which is still far from actual needs. A long-term strategy is therefore critical to expand the capacity for vocational education and training so as to increase the employability of the rising numbers of out-of-school youths. This fact was also apparent in the 2006 Tanzania Integrated Labour Force Survey, which indicated that youth between 15 and 24 years were more likely to be unemployed compared to other age groups because they were entering the labour market for the first time without any skills or work experience. The NSGRP target was to reduce unemployment from 12.9 per cent in 2000/01 to 6.9 per cent by 2010; hence the unemployment rate of 11 per cent in 2006 was disheartening. One can easily notice that while enrolment in basic education is promising, the situation at other levels remains bleak in meeting poverty reduction targets. Moreover, apart from the noticeably low university enrolment in Tanzania, only 29 per cent of students are taking science and technology courses, probably due to the small catchment pool at lower levels. While this is so, sustainable and broad-based growth requires strengthening of the link between agriculture and industry. Agriculture needs to be modernized for increased productivity and profitability; small and medium enterprises, promoted, with particular emphasis on agro-processing, technology innovation, and upgrading the use of technologies for value addition; and all, with no or minimum negative impact on the environment. Increased investments in human and physical capital are also highly advocated, focusing on efficient and cost-effective provision of infrastructure for energy, information and communication technologies, and transport with special attention to opening up rural and other areas with economic potential. All these point to the promotion of education in science and technology. Special incentives for attracting investments towards accelerating growth are also emphasized. Experience from elsewhere indicates that foreign direct investment contributes effectively to economic growth when the country has a highly-educated workforce. Domestic firms also need  to be supported and encouraged to pay attention to product development and innovation for ensuring quality and appropriate marketing strategies that make them competitive and capable of responding to global market conditions.  It is therefore very apparent from the Tanzania example that most of the required interventions for growth and the reduction of poverty require a critical mass of high-quality educated people at different levels to effectively respond to the sustainable development challenges of nations.

Summary on Globalization

Globalization describes an ongoing process by which regional economies, societies, and cultures have become integrated through a network of communication and execution. Globalization is often term or refers to economic globalization i. e. the integration of national economies into the international economy through trade, foreign direct investment, capital flows, migration, and the spread of technology. The driving forces of globalization are a combination of Economic, Technological, Socio-cultural and Political factors. Scholars indicate the increasing economic integration and interdependence of national economies across the world through a rapid increase in cross-border movement of goods, service, technology, and capital. It can be said that globalization is the door to global resources that opens up to the international market. Economic and financial globalization and the expansion of world trade have brought substantial benefits to countries around the world. But the current financial crisis has put globalization on hold, with capital flows reversing and global trade shrinking. There are countless indicators that illustrate how goods, capital, and people, have become more globalized. †¢The value of trade (goods and services) as a percentage of world GDP increased from 42. 1 percent in 1980 to 62. 1 percent in 2007. †¢Foreign direct investment increased from 6. 5 percent of world GDP in 1980 to 31. 8 percent in 2006. †¢The stock of international claims (primarily bank loans), as a percentage of world GDP, increased from roughly 10 percent in 1980 to 48 percent in 2006. The number of minutes spent on cross-border telephone calls, on a per-capita basis, increased from 7. 3 in 1991 to 28. 8 in 2006. †¢The number of foreign workers has increased from 78 million people (2. 4 percent of the world population) in 1965 to 191 million people (3. 0 percent of the world population) in 2005. There is a long debate about the effects of globalization, as the most common phenomenon that we heard is the capitalizing the resources of developing countries b y developed countries, brain drains as opportunities in richer countries droves talent away. In many poorer nations globalization is actually the result of the foreign businesses investing in the country to take advantage of the lower wage rate, foreign resources and engraving more markets. The anti-globalization movement developed in opposition to the perceived negative aspects of globalization. The group represents a wide range of interests and issues. Opponents of globalization point out to its negative effects. Some of them are listed below. †¢Globalization has led to exploitation of labor. Prisoners and child workers are used to work in inhumane conditions. Safety standards are ignored to produce cheap goods. †¢Job insecurity. Earlier people had stable, permanent jobs. Now people live in constant dread of losing their jobs to competition. †¢Terrorists have access to sophisticated weapons enhancing their ability to inflict damage. †¢Companies have set up industries causing pollution in countries with poor regulation of pollution. †¢Fast food chains like McDonalds and KFC are spreading in the developing world. People are consuming more junk food from these joints which has an adverse impact on their health. †¢Local industries are being taken over by foreign multinationals. †¢The increase in prices has reduced the government’s ability to sustain social welfare schemes in developed countries. †¢Multinational Companies and corporations which were previously restricted to commercial activities are increasingly influencing political decisions. It is important to ensure that the gains from globalization are more broadly shared across the population. For this purpose reforms to strengthen education and training would help ensure that workers have the appropriate skills for the evolving global economy. Policies that broaden the access of finance to the poor would also help, as would further trade liberalization that boosts agricultural exports from developing countries. Additional programs may include providing adequate income support to moderate, but not block, the process of change, and also making health care less dependent on continued employment and increasing the portability of pension benefits in some countries.

Response Essay Example | Topics and Well Written Essays - 250 words - 15

Response - Essay Example Such changes may manifest in terms of sweating, inconsistent tonal variation, missed stanzas and inability to capture the attention of the audience. Recitation is very important both to the victim and the audience, and prompt actions ought to be put in place to ensure that the behavior is rekindled during study. Technology has changed the attitude and minds of many readers and poets. They all want to utilize technology in all circles. Other poems are records in the media too. They want to simplify their work. In addition, others are not motivated to recite the poems loudly. They want to utilize technology such as microphone and loudspeakers. Technology limits the poem recitation process. One feels that having a copy of a poem or notes in audio form is enough. However, recitation offers immense benefits. Understanding the benefits will act as a motivating tool to those whose recitation habit is dying away. Reciting the poem aloud creates good attention due to the clear volume, modulation of voice, intonation, and pacing. The habit is especially very beneficial to young children, since it builds up their memory from the very tender age. Consequently, there are immense advantages that accompanied reading poems loudly, hence should undergo the adoption process (Gates, pg.

Case 12 Essay Example | Topics and Well Written Essays - 250 words

Case 12 - Essay Example She believes getting rid of gasoline is a potential solution towards fighting pollution. She believes gasoline is a contributor to pollution. That means she uses deductive reasoning. Laura seems so concern about how others view her and this is a normal behavior at her age. Because she is in the identity vs. role confusion development stage that searching for her identity and the physical appearance is one of the identity aspects. Feeling confident about your physical appearance helps develop high self-esteem in an individual. When Laura gets confidence that she is attractive and others see her as attractive and beautiful she will develop a higher self-esteem. On the other hand, I like when s. Watkins asked her† o you like people looking at you, Laura?† because her answer shows that she knows what she wants. Also, the way that she responded and explained to her about getting attention; and how she guided her to improve and learn thinking and social skills by connecting her to Mr.

The Saga of Mr. Jose Padilla Essay Example | Topics and Well Written Essays - 750 words

The Saga of Mr. Jose Padilla - Essay Example The case took a surprising turn in November 2005, when â€Å"Bush administration† filed criminal charges against Padilla in a Miami court. Surprisingly, the new indictment did not contain the original charges against Padilla and consisted of entirely different criminal charges. The new indictment claimed that Padilla, a former member of a Chicago gang, was a member of a group supporting violent jihad campaigns in Afghanistan. The group by the name of â€Å"North American Support cell† was known to support Jihad from overseas between the tenure of 1993 to 2001. During the time the new indictment was announced, Padilla, due to extreme isolation and abuse for more than three years, was suffering from severe psychological damage and on these grounds his lawyers were determined to have the new indictment dismissed because Padilla was now simply incapable of enduring the trial. The judge did not rule on the merits of the defense accusations of psychological damages and denied the motion of dismissing the charges. (Anonymous, 2011). The saga of Jose Padilla captured tremendous media coverage because it raised numerous questions, the most important of the raised issues was whether the US government had the right to subject arrested US citizens to indefinite military detention with mental as well as physical abuse. However, these fundamental questions did not receive any resolution during the trial of Padilla and his two co-defendants because Federal district judge Marcia Cooke, who was presiding over the case, clearly stated Padilla’s military detention was completely justified and questions about its legitimacy were totally irrelevant. The legality of Padilla’s three and a half years military detention as an enemy combatant was heavily questioned by media across the United States of America. In December 2002, the Southern District of New York stated during the first litigation that the military detention was authorized. However, this author ization by the Southern District was reconsidered and reversed a year later by the Second Circuit. On jurisdictional grounds, the Second Circuit’s decision was vacated by the Supreme Court. Moreover, the Supreme Court demanded re-filing of habeas petition in South Carolina District. The South Carolina District Court supported the Second Circuit by stating that the detention was illegal and Padilla should not have been subjected to such harsh military viciousness however, in September 2005, it was reversed by the Fourth Circuit. (Vladeck, 2007). Padilla trial, in total took almost five and a half years, during which Padilla, despite being a US citizen, was brutally tortured, and was held in incommunicado thus, in simple words it can be safely stated that Padilla was denied basic democratic rights. During the trial, he was subjected to what I must say were trumped up charges. During the trial, Padilla was claimed to have received training from Al-Qaeda in Afghanistan in 1998. H is visit and training in Afghanistan was said to have been supported by Adham Amin Hassoun and Kifah Wael Jayyosi. Unfortunately, Padilla’s lawyers assumed that the Bush administration’s case against him was too thin and therefore, on Padilla’s behalf, they did not present any witness and evidence in court. Inevitably, it proved to be a major mistake and the damage it did was evident by the course of events which followed as the

Marketing Essay Example | Topics and Well Written Essays - 750 words - 31

Marketing - Essay Example ential names into best 10 names and worst 10 names; (2) selection of best 4 and worst 4 from the initial group; (3) select one from the best 4 and one from the worst 4; and finally, (4) indicate the reasons for the specific choice. In alternative 2, there are five stages, to wit: (1) rate the 20 names according to extremely appropriate name and extremely inappropriate name using the seven-point semantic differential scale; (2) respondents are asked to spray the contents of the product at the back of their hand or their arm; (3) a repetition of the rating approach indicating the appropriateness of the name using the same polar descriptors; (4) indicate intent and interest to purchase according to Definitely Would Buy or Definitely Would not Buy; and finally, (5) indicate the reason for the choice in name in terms of appropriateness for insect repellants and in specific scent. After evaluating both alternatives, one would recommend Alternative 2 because aside from indicating the appropriateness of the name as generally perceived for insect repellants, the alternative provided the option for customers to experience and use the product and again, to rate it afterwards. This stage enabled the customer to rate the intention to purchase the product which is a crucial element for its potential performance when launched in the market. The data from each method is important in screening the most appropriate brand name as perceived by the target market. As averred by Kotler (1980), â€Å"in developing a brand, the manufacturer has to establish the brand’s quality level and other attributes that will support the brand’s targeted position in the marketplace† (368). By identifying 20 potential brand names, respondents were given an appropriate number of choices to select from. The different stages from the two alternatives were effective in sorting out, those name that were perceived to either be most appropriate for the brand or least appropriate for the brand name. As

Homosexuality-theories compared and contrasted Research Paper

Homosexuality-theories compared and contrasted - Research Paper Example Two theories have been advanced to explain the origin of homosexuality; both are scientific theories though the social scientists have also contributed to the explanation by stating that it results from a social and environmental factor. In my view homosexuality is a human act that results from peer influence and the need to adventure and acquire knowledge of what is perceived to be against the norm (Lester,pp 123). 1.0 The Genetic theory This theory states that homosexuality as a human behavior is a culmination of the genetical constitution of a human body. It argues that’s there are genes that are responsible for the occurrence of homosexuality, these genes it states are homozygous in a recessive situation, and in the case of heterozygous case it will only be manifested if there is a diploid cell formation from another heterozygous situation (Bret,pp 243). This explains the reason as to why it is said to be hereditary and can be traced in a lineage. The genes are said to occupy the same locus in the genomic sequence (William,pp 229). This theory has been ignored for the obvious reasons that its assumes that only one gene is responsible for determination of sex in human beings, which is an obvious understatement 2.0 Theory of Neurohormonal His theory tend to explain the influence of hormones in homosexuality though different reports gives conflicting statements rendering the theory less efficacy on its explanations, its states that the prenatal hormones in association with the nervous system under a conducive environment during the gestation periods at the second to fifth month may results into a homosexual person, the theory proposes that when the nervous system comes into contact with hormones such as testosterone,estradial and some other sex hormones during neuro organization, then homosexuality results. The theory gives more weight to testosterone hormones as being critical during gestation period as being responsible for the development of homosexuality, this theory on the same principle explains the situation of monozygotic and that of dizygotic twins (Bruce,pp 198). Comparison of the two theories Its worth noting that the two theories have concurrence at some point, they all apprecia te that homosexuality is controlled by innate factors, the genetic one being that its controlled by the genes while that of the neurohormonal one is influenced by the hormones, in this way the theories tend to believe that the external environment actually do not plays any role in influencing the sexual orientation of an individual (Lester,pp 23). The theories also confirms that the status of homosexualism is hereditary and that it can be passaged from one generation to the next provided that the genitical materials of the homosexuals are constant, also for the neurohormonal theory, the presence of the hormones will dictate the occurrences of homosexuality, In addition to those both the theories also acknowledge the role of the environment in homosexuality, in this sense both accepts that for a homosexual individual to occur a enabling environment is necessary Which is correct? The question of which of the theories that explains homosexuality can be banked on has led to a ragging de bate as all have shortcomings: certainly all are not mutually

18th century guitar prerformance practice Essay

18th century guitar prerformance practice - Essay Example There is a common conception among that guitar is an essentially 20th century instrument and the use of guitar in western music has commenced after late 19th century.They also have developed an idea that usage of guitar, as a universal musical instrument has started with the evolution of jazz, blues and rock genre of music. Unfortunately, these ideas are quite wrong. Looking at the history of guitar in western musical scenario, we see that musicians started to use guitar in their musical compositions since 16th century. Guitar is actually a Spanish musical instrument and since its adoption as a sonorous musical instrument, the European musicians in their compositions used it widely (Kachur, 1993, 252).Guitar is famous for "its own distinguished concert repertory, became the global instrument for people - the only existing instrument, someone once said, on which it is 'impossible to make a nasty noise." (Bainesm, 1992, 134) At the very beginning, Guitar did not look like the today's f igure-of-eight body shape. During the 16th century, guitar was a four-string instrument. It was smaller in size as compared to today's guitars and was mostly used for composition of folk music in places like, Portugal, Latin America and Spain.During the late 17th century and starting of the 18th century, guitars were having five strings and those were comparatively larger in size than their presiding models. However, guitar was a much-loved instrument for the musicians but people continued to experiment on guitars in order to enhance its musical orientation. The five and then six string guitars are results of such experiments. The six string guitars came into use since the 18th century and aftermath musicians started using and incorporating guitar music in a vigorous way in different types of music as well as compositions. Since 16th century to the modern times, there have been introduction of several techniques in the art of guitar playing. The art of guitar playing has reached to the level of culmination in the 20th century due to contribution of several artists but without the guitar, performance practice technique of the 18th century guitar player was never possible in such composite way. However, use of guitar started almost 2 centuries before the adoption of six-string guitar but it did not attract attention of the common people until 18th century. Initially, musicians used the "the strings of gut and over wound silk, and the lower-tuned strings had a core of nylon floss over wound with plated wire," for the purpose of creating music. (Bainesm, 135, 1992) Musicians were also engaged in the quest to produce better sound from the guitars and during the course of their quest, they started using the nylon strings. Nylon stings are still considered as essential aspects for classical guitar playing and this practice came into use since the 18th century. Traditionally there are two types of guitar playing techniques, 1) the Classical guitar playing and 2) the Flamenco style guitar paying. In the classical style guitar playing, the guitar player places the guitar on his left thigh and he places his left leg over the footrest of his sitting stool in such a way that it is raised a bit. The guitar player, as he starts playing the guitar, mainly plucks the guitar stings with his fingernails. Historical references say, "In the 19th century and earlier the flesh of the fingertip was more commonly used, as in lute playing." (Bainesm, 1992, 135) As a guitar player uses his fingers in a better way, the guitar music receives a masterful touch. The left hand fingers of the guitar player are used with the purpose of stopping the string from resonating, so that the required tone is produced and at the same time, he must learn to arch the strings in such ways that the adjacent strings freely vibrate

Business Law (company law) Essay Example | Topics and Well Written Essays - 2000 words

Business Law (company law) - Essay Example In the event that partners or external third parties decide to file a lawsuit, in actual sense they would be suing only the company with the exclusion of investors/stockholders. They are not held liable for such matters as loans as well as other debts owed by the company. In contrast to them, investors, general partners, and sole proprietors are considered to be liable for such business debts all through. Limited liability is fundamental in the exclusion of certain parties from being held liable for such liabilities. Limited liability companies have a lot of advantages that I would say, arguably, outweigh the disadvantages regarding the same. It is therefore advisable that Robert, Sarita, and Phillip to start convert their company ‘IN THE EVENT’ into a limited liability company. The respective advantages of a limited liability company are as follows. The mere existence of a limited liability company provides for the limited liability security or protection to its own members or owners. This could be arguably the most imperative advantage of this form of company. They are basically not personally accountable for the company’s business debts and liabilities. Creditors are legally crippled to pursue the personal assets (houses, savings, and etcetera) of the business’s stakeholders in order to earn back their business debts (Macintyre, 2010). This is in contrast to many other contrasting forms of business. The only liability that members have to bear is that for the amount that they are yet to pay on shares. In the event that things do go wrong, the only losses encountered by the members would be the value of shares as well as any loans made by the members to the company. However, there is an ambiguity. The protection of limited liability companies does not go as far as to cover frauds. In the unfortunate occasion that creditors incur losses via direct fraud, there is no limit to personal liability. A limited liability company

Research on Organizational support and statistical analysis Paper

On Organizational support and statistical analysis - Research Paper Example The type of behavior most likely resulting from organizational support would include increases in both in-role and extra-role performance and the reduction in stress, absenteeism and other negative withdrawal behaviors like turnover and boredom. A second factor affecting the productivity of employees to a given organization is job satisfaction. Job satisfaction can be defined as the amount of comfort and satiety one derives from playing a certain role in a given organization. It is one of the most important determinants of the productivity of employees in terms of the quality of work they deliver, the time they take completing given tasks besides their willingness to work overtime (Chen, Aryee, & Lee, 2005). Besides organizational support and job satisfaction, role overload is the third factor with a big influence on the productivity of the employees to a given company. Role overload is the lack of balance or reasonableness in the number or extent of expectations from a job or positi on holder. It is a result of too many roles at one time for a given individual or roles that are changing and there is the development of too many roles at once for the given individual (Gallardo, Canizares, Guzman, & Jesus, 2010). Employees experiencing role overload have been seen to exhibit stress and other negative aspects at their places of work due o the same. In a survey carried out to determine the extent to which the factors stated above influence the productivity of employees, 479 individuals were approached whereupon 377 of them agreed to participate in the survey. The results obtained pointed to an existing relationship between the productivity of employees on the one hand and the perceived organizational support, job satisfaction and role overload on the other hand (Allen, Armstrong, Reid, & Riemenschneider, 2008). Essay Organizational support has always been one of the most important pillars at the workplace since it has been proven to influence the results of one†™s work to a great extent. It stems from the human nature of being appreciated and recognized for one’s efforts towards the realization of a given goal. Organizations, although meant to generate profits for the several parties with vested interest, are made up of human beings who, as research has shown, get motivated by several other factors besides the usual pay they take to their homes weekly, fortnightly, monthly or as decided upon with their employers. There has been a tremendous increase in the concerns expressed towards the relationship between employees and their organizations (Aselage & Eisenberger, 2003). With this increased concern, several measures have been put in place to improve the working conditions of employees to better their relationship to the companies they work for. It has been found out that employees who are treated well exhibit a higher degree of commitment to the companies they work for compared to those who are poorly treated (Rhoades, Eisenberger , & Armeli, 2001) and show little preference for withdrawing or leaving their organizations (Allen, Shore, & Griffeth, 2003). Since human behavior plays such a big role in the overall work experience, organizations are making efforts to ensure their workforce is more of a family than a robotic

East of Eden by John Steinbeck Essay Example for Free

East of Eden by John Steinbeck Essay The prosecution will begin by establishing the character of the defendant, and further prove that the criminal acts committed by Ms. Catherine Ames were not random, but rather a part of a cynical mindset that deliberately caused harm. Catherine Ames was without a doubt, a stunning work of beauty with the power to make all heads turn everywhere she went. She have lovely gold hair, big hazel eyes, pointy small chin along with a delicate nose, and high cheekbones giving her a heart shaped face. She was an adorable child that became an irresistible woman with the power to make all man fall head over heels. With a timid smile and a soft spoken voice, this appears to be the perfect woman. However, let us not be fooled by her angelic appearance. Catherine Ames is a cruel, manipulative, sadistic being who knows how to get anything she wants through the lust from men. She was able to use her beauty to her advantage even as a young child. The very first incident was when Ms. Catherine Ames used her wittiness and manipulative skills to inflict moral and physical pain to two boys. The boys received immense punishments for actions that she herself encouraged, but declared herself a victim to preserve her reputation. Cathy used her sheer beauty and manipulation to seduce her Latin teacher James Grew. When she had James Grews heart in the palm of her hand, she denied him any affection or love, making him commit suicide. Cathy took an educated kind man and turned him into rubble just because she could. As Cathy grew she became more destructive and morally impotent. It became quite clear that Cathy had no respect for authority when she ran away from home and went to Boston. She was pushed to the edge after being caught trying to run away from home and was beat and punished. Driven by agitation she stole all her fathers money out of his safe. She cleaned the cellar and stuffed papers all around the edges of the foundation to block the draft. She oiled the hinges, the lock of the kitchen door and the hinges of the front door. She continued to prepare, on the night of the crime, she put on an old apron to protect her clothes and found a jelly jar and carried it to the carriage house. She then found a chicken, cut its head off, and filled the jar halfway with the blood. She then buried the evidence of the chicken.  She then took off the apron in the kitchen and put it on the stove. She poked the coals until the apron caught on fire. Again before leaving she hid the evidence of the jelly jar. She remorselessly locked her parents in their house and set it on fire. Her parents sad death did not make Cathy shed a tear as she was looking into a new exciting career: prostitution. When she meets Mr. Edwards she is keen to provoke him to become sexually attracted to her. After he puts her up in his own house, keeping her from his wife and providing for her, she begins to steal from him. She also locks him out of his own house and takes control of his property. When he realizes something horrible about Cathy, he attempts to get her drunk one night. While drunk she stabs him with a broken wine glass. Driven by her intoxication, she stabs him in the cheek and sends him running away from his own house. Her impulsive and evil nature was evident through her actions that night. After a bad run in with the whoremaster Mr. Edwards, Cathy successfully manipulated Adam Trask to fall in love with her. After Adam had provided Cathy with unconditional love and support during her weak time, she repaid him by sleeping with his brother Charles behind Adams back. After they moved to California to start off new Cathy and Adam had their twins she coldheartedly did not want to look at them claiming No. I dont want them After she recovered from giving birth, she abandoned Adam and the twins. After abandoning her husband and children Cathy became a working girl in a whorehouse. Now under the alias Kate, Cathy manipulated Faye the owner of the whorehouse into signing a will giving everything to Cathie upon Fayes death. After, slowly and painfully killing Faye, Cathie assumed control of the whorehouse. When it was thought that Cathy could not go any lower, when her son Caleb discovered the truth about her and wanted to be a changed man, she told him he cant and he will become exactly like her as he grows up, sinful and damned. Its quite clear that Cathy is not a noble human being with good intentions. Her life has been filled with nothing else but hatred for others and schemes to get as much money as possible. Evidence presented here after show the  criminal acts that Cathy has committed throughout her life, crimes that she admitted to performing without remorse. Cathy had committed crimes against law of the nation and crimes against religion as well. Even though she is no where near of being religiously moderate, she still followed the religion of Christianity for her marriage to Adam Trask. Cathy did commit some major felonies toward God such as committing adultery. First, adultery means having sexual relations between an individual who is married and someone who is not the individuals spouse. In Christianity, adultery is considered a major sin which shows betrayal and lack of trust by that individual in the marriage. In the last two lines of Chapter 11, it states Suddenly Charles laughed. The Poor bastard, he said, and he threw back the blanket to receive her. Cathy did not care if she slept with Charles. Better yet, she does not embrace her marriage by sleeping with Charles. She is an embodiment of pure evil driven by self-hatred, desperation, and a love of pain, and Cathy destroys lives without any sense of remorse. She wanted something to satisfy her cruel nature and did so behind Adams back. In the bible, Cathy is directly compared to Eve when Eve eats a forbidden fruit and introducing sin into the world. Cathy did the same by committing a forbidden act of trust and friendship. This proves to show the hypocrisy that exists in Cathy with no moral influence or structure. Cathy, without mentioning anything to her husband Adam, tried to abort her two children with a knitting needle while Adam was out obtaining information on his plot of land. If that isnt terrible enough, Cathy gives the reason that she has a family history of epilepsy and did not want to pass it on to her children which is a blatant lie. This attempt at abortion was a complete secret from Adam until she was found unconscious due to a great lose of blood. Cathy tried to murder her unborn children while Adam was away and didnt even tell him that she was pregnant in the first place. This was a disgusting act of attempted murder upon two completely helpless and vulnerable unborn children in which Cathy should be punished for. After Cathy attempted to murder her unborn children Cathy moved onto bigger and more horrific things. She attempted to murder Adam, her husband. A week after the birth of newborn twins, Cathy decides that she is going to abandon them and leave Adam alone. Before leaving, Cathy pulled out a handgun and shot Adam. Luckily she had bad aim and only hit him in the shoulder but we all know that she was aiming to kill him. After Cathy shot Adam, she ran out of the house and out of Adams life forever. This is the second time Cathy attempts to murder someone in her life. First it was her unborn children, and now her husband. Cathy is nothing but a murderer and cares for nothing but to inflict pain upon others. Another sin in which Cathy tries to commit is suicide. Suicide is not illegal by law in the nation except for some states, but this act of killing oneself is considered a sin and a crime against god. One of the commandments states that specifically Thou shall not kill which can pertain to a persons life or their own life. In page 554, Cathy takes her own life by using a cyanide pill. This by far is much is strongly against the teachings of God and it goes against one of his commandments. God said there will be consequences for whoever commits suicide and that would be punishment in hell. Cathy may have her reasons to commit suicide, such as arthritic pain, low self esteem, and a painful life. However, this is the life she chose to follow as being sick and maliciously evil towards others which caused the downfall for her life.

Management and company overview of easyjet

Management and company overview of easyjet EasyJet has make the most of successful marketing strategies through the a range of channels available, in order to set up and uphold a control position in the low-cost airline industry. One of the great business success stories of the past five years has been the launch of the easyJet airline company (Dixon, 2000). To make easy our analysis of this purpose, we not only researched EasyJet and its marketing operation adopted over the years, but also identified the main strategies used by the other leading competitors. EasyJet has frequently tried to identify itself to its customer base as the best form of budget travel in Europe. The company known the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Easy Jet needs to concentrate on maintaining its established market leadership.Miles and Snows theory of the Four Business Strategies would suggest easy Jet should move towards being an Analyser from a Prospector. To enhancing their market power both long and short-term ,Easy Jet should look to move into newer mediums for advertising, primarily using television broadcasting. Easy jet need to keep on designing new ways advancing to other ways of its competence and mobilizing within their wide employee base. Easy Jet need to further consider and by fomenting such other dimensions of this business, will help out maintain another key element which still, other rivals fail to be familiar with. Easy jet should keep on hold Its new style of advertising which can be with the help out of its existing customers. That can make things easy for Easy Jet to get to know who are the customers that are brand loyal and can use them for their advertising by providing some special offers and discounts to them. INTRODUCTION Easy Jest airline is one of the best budget or low price airline, which offer cheap flight to an increasing number of destinations around the world. It was established in 1995. It was launched by the son of Greek Shipping tycoon Stelios Haji-loannou who came to England in 1984, with two leased Boeing 737-200 aircraft. EasyJets base in London was low-rent Luton Airport, formerly used only by charter operations. (A large part of easyJets strategy was the use of secondary airports, but not as out-of-the-way as those served by the Irish discount carrier Ryanair.) Easy Jet first linked London with Glasgow (beginning November 10, 1995) and Edinburgh (two weeks later) via two leased planes. Aberdeen was added in January 1996. Answers.com In the beginning booking was by telephone only, Stelios Haji-loannou used to hate the internet and says that The Internet is for nerds, it will never make money for my business!. From this small beginning Easy jet grew rapidly, In August 1999, the site counted for 38% of tickets sales or over 135,000 seats. Stelios Haji-loannou was suggested by Russell Sheffield of Tableau one of the Easy jets design and adverting agencies in December 1997, that he should consider carrying out tests a website for direct bookings. On the other hand East jets marketing director and business manager; they saw the probable and approved a website specific phone number advertised on the site can be used to trace the volume of users on the site. Haji-loannous saw the results and change his mind, and Easy Jet commissioned Tableau as partners to develop as e-commerce website capable of offering real time online booking from April 1998. In 1998 Haji-loannou invested a total of $90 million in the company, which had ordered a dozen new Boeing 737s worth  £500 million. Online booking were handled by Tableau. Over 75% of its sales are sold directly though the website. The results have been quick and sustainable growth in the face of firm competition from the big companies. It has broken the mould assumed for low-cost airlines, operation a modern and expanding fleet intensively on competitive routes. Easy Jet strategies are bold and adventurous rather than risky. The Company takes few real risks, as it applies sound business principles at the same time as carefully exploring the market. SITUATION ANALYSIS SWOT analysis is a tool for inspecting an organization and its environment. It is the first stage of planning and helps out marketers to focus on key issues. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. Strengths: characteristics of the business or team that give it an advantage over others in the industry. Weaknesses: are characteristics that place the firm at a disadvantage relative to others. Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business. Strengths and weaknesses are internal factors. Opportunities and threats are external factors. Its o goal is to identify the project its internal and external factors that are favorable and unfavorable to achieve that goal. SWOT analysis may be incorporated into the strategic planning model. Strategic planning has been the subject of much research. It is specific helpful in identifying area for development. SWOT analysis of Easy Jet Strengths The corporate culture at Easy Jet is that of informality and adaptability. The company favors a flat hierarchy whereby the management work closely with those below them in the chain of command. Employees are given responsibility to make decisions themselves. This empowerment is not only eliminates wasteful layers, ensures any situation is dealt with as quickly base possible but is also thought to increase employee motivation. WriteWork.com Essays and writing guides for students n.d Strength Financial growth was solid in Easy Jet, In 2005 Profit was improved by 9.1% over the previous years and the total amount before tax was  £67.6. Number of passenger increased by 21.4% to 29.6% million and revenue raised per sear by 78 pence to  £38.66. The brand name is strong It built its name on the back of the founder Mr. Stelios Haji-Loannou. It bright orange airlines and online booking system which lead to the strap line, The Company has become media friendly and identical with low cost travel. Easy Jet airlines strategy paying attention Focus on our customers, Own our markets and Reduce costs, which has remained strong. Easy Jet presents an online promotion alert which is e-mailed to existing customers and contact on the companys database. Easy Jet runs a fast and competent service with an average turnaround time of 30 minutes or below. This makes possible for them to preserve a reliable and hassle free service to their passengers. Weakness Domestic air travel is a tremendously competitive industry with Easy Jets main competitors being Jet2, BMI Baby, Ryan Air plus a host of smaller independent competitors. These external competitive forces can confine and shape pricing policy on some of Easy Jets less profitable routes as they search for to compete with their competitors. The other important thing which Easy Jet can be its weakness is that they do not offer the service of free food on longer flights of more than two hours. Opportunities Possible opening of options routes to main cities in Europe. A key route could be from Dublin to the UK, as this has a large potential for travelers going to soccer matches in the UK and new links into corporate flyers to and from the UK. Updated versions of the fly on the wall documentaries would provide the brand with more coverage and publicity. Offering of free refreshments and food on flights with a travel time more than two hours, this would offer an extra advantage and comfort to passengers making their experience with Easy Jet all the more comfortable and enjoyable. Threat Pricing is very threat to Easy Jet Company because competitors flying the same routes compete very competitively on price forcing pressure on margin on more popular flights and time slots. Economic slump may lead to reduce in casual flyers and corporate travel as companies seek to limit what they see as unnecessary expenses and in turn make less business trips. Outside market forces can have a major impact on Easy Jets business, Example; the rising cost of oil can have a major impact on running costs putting major pressure on the profitability of less popular routes and time slots. PEST analysis is very important that an organization considers its environment before beginning the marketing process. In fact, environmental analysis should be continuous and feed all aspects of planning. The organizations marketing environment is made up from PEST analysis, the acronym PEST stands for Political, Economic, Social, and Technological it is used to describe a framework for the analysis of the micro environmental factors Political factors are how and to what level a government interfere in the economy. Particularly, political factors take in areas such as tax policy, labor law, environmental law, trade restrictions, tariffs, and political stability. Political factors may also include goods and services which the government wants to provide or be provided advantages and those that the government does not want to be provided disadvantages. In addition, governments have vast influence on the health, education, and infrastructure of a nation. Economic factors on Easy Jet include economic growth, interest rates, exchange rates and the inflation rate. These factors have main collision on how businesses function and make decisions. For example, interest rates affect a firms cost of capital and therefore to what extent a business grows and expands. Exchange rates affect the costs of exporting goods and the supply and price of imported goods in an economy Social factors include the cultural aspects and include health consciousness, population growth rate, age distribution, career attitudes and emphasis on safety. Movements in social factors affect the demand for a companys products and how that company operates. For example, an aging population may entail a smaller and less-willing workforce , thus increasing the cost of labor. In addition, Easy Jet Company may change various management strategies to adapt to these social trends. Technological factors include technological aspects such as, automation, technology motivation and the rate of technological change. They can decide obstruction to entry, minimum efficient production level and influence outsourcing decisions. Additionally, technological shifts can affect costs, quality, and lead to innovation. Environmental factors include ecological and environmental aspects such as weather, climate, and climate change, which may especially have an effect on industries such as tourism, farming, and insurance. Additionally, growing awareness of the potential impacts of climate change is affecting how companies operate and the products they offer, both creating new markets and moving back or destroying existing ones. Legal factors include discrimination law, consumer law, antitrust law, employment law, and health and safety law. These factors can affect how a company operates, its costs, and the demand for its products. Segmental analysis: The geographical analysis of turnover is as follows: Area 2001 2000 Within United Kingdom 86,545 73,008 Between United Kingdom rest of Europe 244,764 177,141 Within rest of Europe 25,550 13,545 Financial analysis: eMARKETING STRATEGY A strategy is long term plan of action aimed at achieving a particular result. Plans pass on to the instantaneous actions taken to implement a strategy. Strategy also can be defined as the first step to implement in the planning. eMarketing is the procedure of marketing a brand using the Internet. Whether the business is purely an online entity or a traditional business taking its first cautious steps into the digital realm, the marketers team will guide in formulating the most suitable Internet marketing strategy to accomplish the business objectives. Importance of developing an effective e-marketing strategy is indicated by Michael Porter (2001) who has said: The key question is not whether to deploy Internet technology companies have no choice if they want to stay competitive but how to deploy it. Strategy Competitive strategy is at the heart of the field of strategic management.Easy Jet ran its first Internet only promotion in a newspaper in The Times in February 1999, with remarkable results. Easy Jets early marketing strategy was based on making flying as affordable as a pair of jeans and urged travelers to cut out the travel agent. Its early promotion consisted of little more than the airlines telephone booking number painted in bright orange on the side of its aircraft. The scalability of the Internet help out deal with demand since everyone was directed to the web site rather than the company needing to employ an extra 250 telephone operators. Though, risk management did occur with a micro site built for Times readers (www.times.easyjet.com) to keep away from putting a damage on easy Jets main site. Flight promotions are intended to avoid attracting people who had fly with Easy Jet, so advance booking schemes are proposed to attain that. Book in advance for cheap seats The basic principle is that the cheapest seats are sold first, but the approaches to give way management do differ between the airlines. Easy Jet almost completely first-come, first-served, with few special offers or sales. Figure. 1 Showing Booking in Advance Thirty Percent of seats were sold online, with the rest of transaction being completed by phone, 13,000 orders were taken over the Internet in the first day alone with over 15,000 people on the site at one point. This plan made Easy Jet make more profit, five week later after the promotion Easy jet. Promotion offered cheap flights to a choice of all Easy jet destinations when 18 tokens were collected. Seats were sold during the promotion and Easy Jet got more than  £2m. Stelios Haji-loannou uses the website as a PR tool, he uses its nearness to keep newspapers informed about new promotions and offers by phoning and e-mailing journalists and pass on them to the website rather than faxing. The website was used as an aggressive tool in what is very competitive marketplace The essential components to re-think to Stelios Haji-loannou traditional views of marketing to face up the new challenges he face. The model acts as a checklist that advises us to confront the need for:- VALUE STRATEGY A logical and customer focused offer of better value to each of his customers in the terms that matter to them. MARKET STRATEGY A clear balanced strategic pathway to market that take advantage of learning and intellect capabilities to make better market choices, clarify value propositions, and to identify the relationship network to be managed in the process of going to market. INTERNET STRATEGY Developing and Integrating the potential of the Web in changing buyer and sellers relationships, offering multiple channel capabilities and developing new business models. PROCESS STRATEGY Designing and managing clear and focused process of decisions making in creating and delivering of value to customers CHANGE STRATEGY A reliable and effective approach to making things happen in the Easy Jet Company, to deliver maintainable competitive advantage and better-quality performance through the flawless delivery of value to customers Easy Jet protect its strategy, pointing out that all decisions have been made by the full board with agreement, where necessary, from shareholders. The agreement should keep growth at 7.5% this will enable Easy Jet to boost its share of the European short-haul market from the current 7% to around 10%.The board of EasyJet is also committed to ensuring that the company achieves a proper financial return on its capital and therefore has set a target of 15% return on equity. An Important strategic implication for Easy Jet is that while its current pricing strategy is optimal given its size, it would not be optimal for airline to offer such low initial prices were it to add substantial capacity to any given route. This would be the challenge for a firm that has built up expectations among customers as as airline with a great value proposition for those willing to buy early. Value Proposition The Value proposition cencept is an integral part of the business model tool that hold a set of elements and their relationships and allows expressing the business logic of a specific firm. It can be understood as the statements of benefits that are delivered by the solid to its external population. In spite of opposing opinions concerning what factors make firms successful, differentiation and focus are two normally accepted principles that bring about effective strategies and many strategy frameworks. The mixture of benefits offered to customers. Easy Jet operates very cheaply which enables them to offer customers convenience, reliability and great service. It propose cheap flights to convenient European destinations and also gives other related services. Easy Jet apply a direct services business model. The model reaches buyers and sellers directly thereby squeezing the distribution channel and improving efficiency. The reduced expenditure allows Easy Jet to offers a cluster of benefits to customers. Easy Jets value proposition can be summarized by value for money, convenience and excellent customer service. The basic assumption is that every business transaction can be broken down to five major value attributes:- PRICE Cost of goods and services PRODUCT Goods and services purchased ACCESS How consumers obtain goods SERVICES How consumers feel about the suppliers as a result of commercial transaction. EXPERIENCE How consumers feel about themselves as a result of goods and services. Easy jet Value proposition has has been to offer cheap, punctual, safe, no trappings method of travel to people who generally paid out of their own pockets. By remaining a low cost carrieer, customer belief were minimal and as a result brand new planes with the best pilots and punctual flights was clearly successfull in satisfaction the customer, as proof but the high number of repeat fliers. Easy Jets competitive advantage is largely sustainable due to its fast speed of growth and its offer to quickly achieve the benefits of operating at the most favourable scale for greater profitability. Implementation Creating new core and extendd value for customers The capability to bring interactivity and more detailed information through the internet are key to enhacing the extended product offering online. Product selection tools can help match product to customer. The Internet also gives great opportunities to get closer to the customer. The modest feedback button can offer a revelation amount of information. Better still, by analysing consumer e-mail queries from the Internet and other channels, companies can offer best product information.Easy Jet has a detailed sed of frequently asked questions that are compiled from analysis of the hundreds of thousands of questions received online.Improvement of a clear customer value proposition is now an essential part of customer centric marketing, customer relationship management and branding. Easy jet planned to implement the project internally, but the decided that they need a strategic implementation partner with experience of the target solution technology stack. Balancing online and offline promotion methods Easy jet have the promotion method, it is its first internet only promotion in a newspaper in The Times. The use of online and offline promotion. Online promotion method such as search engine registration and banner advertising often take prominence when discussing methods of traffic building, offline promotion using deferent communications tools such as advertising and PR delivery by traditional media such as TV, Radio and Print on order to deliver visitors to an online presence. The passengers online experience strengthens confidence in the booking process. A five step move towards is taken, allowing the passenger to exit at any time. The booking form remembers essential passenger information, so irritating towards the inside of basic details is not necessary if passengers want to try-out with dates and times. Once a passenger has booked their ticket for the first time, they can directly influence the ticket price, and choices are offered to them that are not available elsewhere. As a result, there seems little doubt that easy Jets customers enjoy their online experience, so ensuring that they come back regularly and often. Implementation Impact of strategy having upon the performance of the business The website was designed in such a way that it was easier for the customers to navigate and very simple design. Their new idea in the site design was introducing the games such as BAs losses and Battle with Swissair. These created a curious in the customers to checkup with the site. Also the winners were given prizes in the form of free air tickets, thus increasing the sales by involving the customers themselves. The most important strategy was to make everything easier for their customers. Easy prefix had been added where, easyEverything means, the separate internet cafe which allowed the customers to browse free though the Easy jet site. Some of the strategies which still followed by the easy jet make the customer remember of their service and name of easy jet even in offline, that is even at the street. The major value produced by this site was that it is well integrated within the business itself. That is the changes or any new destinations, everything were immediately updated in the website, once they were fed into the information system of the company. As soon as they have implemented the new system of marketing technique, that is through the internet, their sales rise significantly. This new marketing system facilitate them to lessen the running costs, which is very important to any company. Since their costs were reduced, they were able to offer their customers a discount of à ¢Ã¢â‚¬Å¡Ã‚ ¬1. Easy Jet company it is also easier for them to determine how much tickets got booked with the help of their website. This was possible with the help of the special telephone number on the site. It was in fact, their six months target was reached just in six weeks. Also, one great benefit they found out with the help of the easy Jets website was, almost everyone who called booked their tickets, opposite to the phone line where only one caller out of the six callers booked their ticket. Easy Jets website sales was rising, at one point they reached the level such that two-fifths of the business was generated through the website. Then they took this task to in house maintenance itself rather than outsourcing as a result the cost was reduced further. Newspaper was their first major promotion of their site was. Mainly they used The Times. This brought a very remarkable result. Where on the first day itself 20,000 tickets were sold out. As a result they used the offline advertising to promote their online ticket bookings. Legal and ethical issues When using the Internet and E-Commerce it is important to remember that there are many legal and ethical issues to be considered. Legal Issues When starting a business on the Web, there are significant legal issue to consider. Making evaluation about legal matter is about how comfortable you are with risk. If you make huge revenue with a high risk business, you could come to a decision that the money is worth the risk, or you might prefer to do it for a short period of time, collect your money and get out. This is just because there is risk does mean that it is not a good business for you. Everything in life has risks and your business is no exception. Consideration for legal and ethical matter with regard to the gathering, processing, distributing and use of information on the internet is now becoming very important. As the technology raise the relationship between the society and politics also increases. Ethical and legal decisions are therefore becoming very important to balance the needs and rights of everyone. Legal issue than can be considered are:- Where things really happen ? How should the transaction be authenticated ? How to determine the minors when making e-transaction ? Who are behind the screen ? Declaration of the Independence of Cyberspace ? How can we solve the jurisdiction problem in dispute settlement ? Which Legal System will apply ? Do we have Cyber laws that protect on-line consumer ? Legal issues can be as follows:- Copyright Violation Watch out for this particular crime of sites that copy your website text legal issues or name while trying to pledge off some other item they are selling. It is provided for both the published and unpublished works. It is important when obtaining content for the Easy Jet site and in the protection of the sites content. The owner of a copyright can have the exclusive right:- To copy the work To modify the work To distribute the work To perform the work publicity To display the work publicity Trade mark It is the ownership of intellectual properties that identifies goods or services. In internet trademark is mainly used in naming the domains. A trademark is a word, phrase, symbol or design, or combination of words, phrases, symbols or designs, which identifies and distinguishes the source of particular goods. A service mark is the same as a trademark, except that it identifies and distinguishes the source of a service rather than a product. Ethical Issues E-commerce businesses which are entering in the world will be facing a new set of ethical challenges. It is easy for businesses to become sidetracked in the technical challenges of operating in this way and to pay little attention to the ethical implications. Ethical Issues can be as follows:- Advertising And Keywords Scams Unethical spyware/adware companies are promoting themselves as: get to the top of Google, Yahoo, and MSN search guaranteed for your keywords. These companies are using the term Search Engine Data Merging. Spyware and adware is installed on some users computers then they sell keywords to professionals for thousands of dollars a year. This is a huge money making scam. Identity Theft Internet Fraud Identity theft is a main problem of which have been there for long time in many situation. Be cautious, that this issue is related to online B2C ethical business issues and legal issues. Domain Name Registration Issues and Scams Domain name registration is another area online where ethics have been thrown out. Without doubt there are some gray areas for someone to be registering a domain name that is close to some other corporate identitys name. Other than that, many of these individuals and corporations that register domain names in the same country and other countries that are near to, or similar to the spellings of others, are registering the names to violate upon the trademarks and brands of other corporations and organizations. CONCLUSION The main objective of this document is to know what are the strategies followed by the Easy jet to achieve the top position in the low cost carrier in Europe. One of the great business success stories of the past five years has been the launch of the easy Jet airline company (Dixon, 2000). Easy jet has been able to be successful in this industry due to its ground-breaking. And in order to remain in this position in the following years also it has to be more and more inventive. Because in this modern world the competition is becoming heavier and heavier. This is the world of survival of the fittest. Easy Jet has continuously tried to identify itself to its consumer base as the best form of budget travel in Europe. The company known as the demand for this form of travel and its marketing strategies have been first and foremost geared around providing more efficient, low-cost flights, at the same time as maintaining as a high a quality of service as possible. Through their clear, effective website, they have strived to make it increasingly easy for customers to deal with the company, whereas strategically positioning their advertising to be directed at the market served. Policies for expansion have been the driving force behind easy Jets important growth and have enabled them to get rid of key competitor from the industry. Nevertheless, with the emergence of new, strong competitors in the industry and the increasing demand for low-cost travel, it is evident that easy Jet must remain inventive in its marketing and assign enough resources to make safe a long-term position as the market leader.

Ecologically Compatible Land Use Planning Methods

Ecologically Compatible Land Use Planning Methods Methodology For the purpose of ecologically compatible land use planning multiple GIS functions has been carried out. The functions carried out are integration using the model builder tool in order to come to the final results. Model Builder Model builder is an application in ArcGIS which is used for creating a model for a particular function. These models can be reedited even at later stage of analysis which makes it suitable for modifications if required thus making the work faster and results more accurate. (ESRI, n.d.) To create a model a toolbox needs to be created first. After creating a toolbox in a specific folder connection a model can be created within the toolbox. A model looks like a workflow diagram through which various geo-processing tools are connected. The output of a particular function can be used as the input for the next. By using this method the multiple analysis can be one at the same time. While using GIS during some analysis the files might get heavy and display of the output might take a long time and can even result in crashing of the system. But while using model builder we have an option for displaying only the required. Model builder is generally used when we require a large number of parameter to come results or when multiple steps are required to come to a result. In real time application we use for analysis like land suitability, hydrology, etc. In addition to all these advantage it helps the user get a visual relationship between different parameters and makes it easier to explain to a third person on how the analysis is performed thus making this one the most advanced tools in the field of GIS. Locating the villages and defining the ESZ boundary Before using the model builder multiple layers need to be created and analysis need to be performed. The first task is the marking of boundary and locating the villages that comes under ESZ. In this study there are 88 villages. These location are marked by first locating the villages using the Google Earth with the latitude and longitude given by the MoEF. These are then saved as Keyhole Mark-up Language (KML). (KML) is an XML-based mark-up language designed to annotate and overlay visualizations on various two-dimensional, Web-based online maps or three-dimensional Earth browsers. (Rouse, n.d.) Since all the village kml files are different and this has to be converted to shapefile as a single one. This is done by using the Expert GPS software which converts and combines as a single shapefile. The boundary of ESZ created by using polygon feature. A new shapefile (polygon feature) is created by using ArcCatalog inside the folder connection. Type of shapefile is chosen and title is given to the shapefile. The next step includes the defining the coordinate system for the location. In case of this location the coordinated defined as Projected Coordinate System > UTM > WGS 1984 > Northern Hemisphere > WGS 1984 UTM Zone 43N. Digital Elevation Model (DEM) and DEM Masking A Digital Elevation Model is the representation of continuous elevation values over a topographic surface by a regular array of z-values, referenced to a common datum. (ESRI, n.d.) Digital Elevation Model The DEM used for this study is of 90 meter resolution and is obtained from asterdem. In case of this study four DEMs were required in order to cover the complete area. Later this were combined and masked using ArcGIS masking tool with reference to the boundary created. Masking is used for extracting the required part of raster file with the reference of a feature class. Masking tool is found in the ArcToolbox under Spatial Analyst Tools > Extraction > Extract by Mask. Once this process is done the output is DEM after Masking This masked DEM is going to be used multiple analysis like slope, elevation, TIN model, flow accumulation, hillshade, etc. Slope Analysis The slope or gradient of a line is a number that describes both the direction and the steepness of the line. The Slope tool calculates the maximum change in value from that cell to its neighbours. Basically, the maximum change in elevation by the distance between the cell and its eight neighbours finds the steepest downhill descent from the cell. The tool fits a plane to the z-values of a 3 x 3 cell neighbourhood around the processing or center cell. The direction the plane faces is the aspect for the processing cell. The lower the slope value means flatter terrain and vice versa. The cell location with a NoData z-value, the z-value of the center cell will be assigned to the location. (ESRI, n.d.) Aspect Map Aspect map shows the direction and steepness of slope for a terrain. Aspect tool is under spatial analyst and is created using DEM. The areas that have steeper slopes are shown brighter. The aspect map is classified on the basis of direction of slope in degrees (0-360Â °). 0-22.5: North 22.5-67.5: North-east 67.5-112.5: East 112.5-157.5: South-east 157.5-202.5: South 202.5-247.5: South-west 247.5-292.5: West 292.5-337.5: North-west 337.5-359.5: North Whichever locations are flat is assigned (-1). Hillshade Hillshade is a 3D grayscale model of a surface by taking sun’s relative position to account. It shows the areas that receives sun light and that comes under the shade at a particular time. For this function the azimuth and altitude of location is required. The inputs for this function are the following: Input DEM Azimuth Altitude Scaling Z Factor Pixel Size Power Pixel Size Factor Altitude is the angle of elevation of sun (0-90Â °) and azimuth is the relation position of sun along the horizon (0-360Â °). Z-factor is the elevation of the location. The Hillshade tool comes under spatial analyst toolbox in ArcGIS. TIN Model Triangulated Irregular Network (TIN) model is a digital data structure used in GIS for representation of a surface. TIN model is generated using DEM. Advantage of TIN over DEM is that points of TIN are distribute variably by using an algorithm that decides which points are more accurate for terrain representation. TIN (Scientific Software Group, n.d.) Contour Map Contours are lines that connects the points of same values. The contour model is used for study of elevation, temperature, precipitation, pollution, etc. In this study contour map is used for the analysing the elevation details. This helps in finding the areas that have less steep slopes and can be developed. Contour Map (OpenGeo Suite, n.d.) Contour map over the TIN elevation model will help is visualizing the terrains in a better manner. Flow Accumulation Flow accumulation map shows the areas that will accumulate water. In ArcGIS a raster file is created of accumulated flow into each cell. Flow direction is used as the input for flow accumulation raster. Flow accumulation comes under hydrology tool which is under spatial analyst toolbox. Usage: Cell with high flow accumulation can be used to identify stream channel. Cell with flow accumulation of zero can be used to identify ridges. Flow Accumulation Map (Stack Exchange, 2012) Basins This tool creates a raster that delineates all the drainage basins. The drainage basins are delineating ridge lines between basins. For creating the basins, the flow direction is used as the input. Even if the basin is in one cell, all the cells in a raster will belong to a basin. Basin Map (National Water Program, 2013) Road Network Road network are created using polyline feature. For this study since the area being large only the major road are mapped. Further buffers will be created in order to do the proximity analysis to find the locations that are suitable for development. Road Network Map (Anantapuramu District, n.d.) Landuse Map Landuse map is required to understand for what purpose different areas put into use. Land use map is a polygon feature. It is created using the cut polygon tool in ArcGIS. Since the area being large, in this study landuse map is prepared at a macro level. Landuse Map Delhi, 2004 (Netzband Atiqur, 2007)

Internet :: essays research papers

Last December the express and package delivery giant announced that it had taken an equity position in NetCel360, a provider of business-to -business e-commerce solutions for companies operating in the Asia Pacific region. The investment was made through UPS's Strategic Enterprise Fund, established in 1997 to invest in new markets and emerging technologies. The alliance hopes to provide the sort of supply-chain transparency in Asia that is available in other parts of the world. "One of the reasons for NetCel and UPS getting together is to provide full supply-chain integration," said Peter Winslow, managing director of UPS Worldwide Logistics for Asia Pacific. "People expect to have information available at every point along the chain. Today that is not available in the region." NetCel360 was founded in 1998 by Phillip E. Kelly, who previously had put in 14 years at Motorola followed by a move to Dell Computer in 1994. At Dell, Kelly was in charge of the Asia Pacific region where he built up a made-to-order, direct sales operation similar to the Dell infrastructure in the United States. In the process, he became aware of the unique challenges faced by companies seeking to expand their Internet-based operations in the diverse and complex region. "The Internet market in the U.S. is built upon a significant infrastructure that was built up by direct sales and catalog guys," said Kelly. "Asia Pacific does not have the same infrastructure to enable e-commerce." It's going to need one, though. Kelly said e-commerce in the region is expected to grow from $3.3 billion in 1998 to over $100 billion by 2003, while the number of Internet users is expected to increase from 30 million to over 100 million. To capitalize on that growth rate, Kelly founded NetCel360 in 1998 to provide one-stop outsourcing services and help companies establish pan-Asian relationships along their supply chains. Services include web consulting and design, field repair capabilities, call centers, customer interface and a full range of financial and translation services. Kelly is bullish on Asia. The economic crisis has largely abated, he said, and money and optimism are returning to the region. Partnering with UPS Logistics Group, one of the leaders in global logistics and supply-chain management solutions, is also cause for joy. "Asia Pacific is so diverse and government regulations are so vast;' said Kelly. "There are different currency languages for each of 50 countries. It's not like moving product from Arizona to Tennessee. UPS provides full logistics across the region. That's the critical component of our alliance." Kelly cited credit card payments as an example of the difficulties of doing e-commerce in